House Of Fraser China

In 2014 House of Fraser was bought by Sanpower with the aim of revitalising the British brand and introducing it to its native Chinese market.

Working with retail and hospitality specialists Kinnersley Kent Design, the approach was to create a visual identity that expressed traditional British details in a contemporary manner. My role was to oversee all technical drawings and manage information from our collaborative design partners Brinkworth Design.

The visuals shown are for reference only and were done by others.